Logo lockup v01

This version was based on the illustration provided by the client. Our goal was to maintain a connection with the most prominent visual components from the original design while ensuring the integrity of the brandmark across multiple channels.

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Logo lockup v02

This logomark evokes Dream Pillow's noble cause: dreams grow from the foundation of a powerful imagination. Moving from basic and functional — the production of dreams — to the aspirational and futuristic — “we are the next generation of dreamers” —this tagline offers layers of meaning to a diverse audience, moms, kids, and dads alike. (tagline by T. Tomson)

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Logo lockup v03

The client decided to go in a different direction ( illustration based, with more complex elements, moving away from logo usability requirements)

DREAM PILLOW

Rebrand proposition

Dream Pillow is a new product to be launched by Architec, a Delray beach based company of kitchen products. Is a child’s pillow with a pocket. Kids can write their dreams down before bedtime and place them in the pillow's pocket, that way they'll feel guarded by them at night.

The client needed to rebrand their existing illustrated logo, requesting 3 options to choose from.

Role: Art Direction, Logo Design, Visual Design, Proposal

Created with: J. Broderick, T. Thompson (copywriter)