STRAIGHT TALK WIRELESS

CUSTOMER RETENTION TACTICS

Straight Talk is a service provided by TracFone Wireless Inc., America’s largest no-contract cell phone provider in the U.S., with over 25 million subscribers.

From lifecycle communications to holiday campaigns, engagement with their client is achieved through different channels: Emails, Push Notifications, Direct Mails, Landing Pages, etc.

Role: on-going Art Direction, Visual Design, Digital & Print

EMAILS

Designing a responsive email is a challenge because of the many restrictions that the front-end developers have to face, thus providing a good, clean and stackable design is the key to success. When working as the Straight Talk CRM Art Director, Lizette still wanted to add that eye-catcher element that makes the user want to know more about the offer. Animated gifs were of great help in this particular endeavor. Here's an example of how a nice top banner can light up the beginning of an email communication.

Emails copy: Charlie Crespo & Caroline Peterson/ Mad Studios